Warner Bros. entertainment company, DC Entertainment—home to iconic comic brands DC Comics, Vertigo and MAD—revealed a new brand identity.
A new logo, designed by brand design firm Landor Associates, for both DC Entertainment and DC Comics were revealed.
The new DC Entertainment identity uses a “peel” effect—the ‘D’ is strategically placed over the ‘C’, with the upper right-hand portion of the ‘D’ peeled back to unveil the hidden ‘C’—to “symbolize the duality of the iconic characters that are present within DC Entertainment’s portfolio”, according to a statement.
“The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms,” Nicolas Aparicio, Executive Director at Landor’s Sand Francisco office, said in a statement.
The identity is aimed to create a visual connection among the company, its three brands, its properties, and its stories and characters.
The company will implement the new identity and logo in phases: first, in comic books and graphic novels in March; then a new website dcomics.com/dccomics that will showcase all DC properties, which will also debut in March; and finally, on consumer products, such as film, television, interactive games and merchandise, throughout the rest of year.
Interesting use of the logo, and a reflection that a corporate identity needs to be more dynamic in today's digital context than a static symbol.
